Stay on target
Since blogs are informational pieces, it’s important to target your audience and be
consistent with the theme.

Blogs can help you in the following ways:

I’m an excellent blog writer because I can strip a topic down to the basics, write it quickly and pack a great
deal of information into a small amount of text. That’s what readers look for in a blog: relevant information in a
nice tidy package.
Howard Newman
Freelance, writer, editor, public relations specialist
Blogs can be a great way to promote your business because timely updates are posted
in real time and are searchable on the web.

A well-written blog contains keywords and links for seachability. It is concise, to the point
and keeps readers coming back for more.
  • Enhance search engine optimization (SEO) of your website
  • Establish you as an expert in your field
  • Communicate news updates about your company or organization
  • Provide useful information for colleagues and potential customers
  • Establish you as “consumer friendly” by allowing comments and feedback
  • This feedback can be useful in determining customer needs
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HN Communications               Melrose, Mass.               781-662-2616          
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Don’t live in the greater Boston area? No problem. I am a freelance writer, editor and public relations pro who works with clients from all over the country. If you have a
phone and e-mail, I can help you with websites, press releases, brochures, newsletters and more.