Howard Newman
Freelance writer, editor, public relations specialist
marketing collateral
In this age of social media and digital marketing, it’s still important to have print materials
that can be handed out to prospective customers at meetings, networking events and
trade shows.

The wording and design are critical because, in most cases, you have limited space for getting
your major points across.

Creating effective messages
With an extensive background in developing marketing collateral for a wide range of
businesses, I know how to use the power of words and images to create effective messages.
It’s important to know your audience and what will pique their interest. Sometimes there’s
a fine line between presenting enough information and getting bogged down in the details.

A quick and lasting impression
I have the ability to see marketing materials through the eyes of potential customers.
  • Brochures
  • Annual reports
  • Handouts
  • Fact sheets
  • Displays
  • Posters
  • What will make an immediate impression?
  • What is the essential information that they need?
  • What is the best way to engage this audience?
I will design an eye-catching, professional piece that can be used in a variety of ways. I can
also work with a graphic designer to develop your marketing collateral. After a meeting, your
contacts will remember who you are, why they need your services and how to get in touch.
HN Communications               Melrose, Mass.               781-662-2616          
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Don’t live in the greater Boston area? No problem. I am a freelance writer, editor and public relations pro who works with clients from all over the country. If you have a
phone and e-mail, I can help you with websites, press releases, brochures, newsletters and more.